Last updated: May 2026
1. Who We Are
SerbiaExpo.com is an independent visitor and business guide for EXPO 2027 Belgrade. We are not affiliated with the official EXPO 2027 organizers. Contact: info@serbiaexpo.com
2. What Data We Collect
We collect only the minimum data necessary to operate this website:
- Contact form submissions: Name, email address, and message content when you voluntarily send us a message.
- Usage data: Anonymous analytics data (pages visited, time on site, general location by country) via Google Analytics.
- Cookies: Small text files stored on your device to improve your experience. See Section 5 for details.
3. How We Use Your Data
We use collected data to:
- Respond to your contact form inquiries
- Improve the content and usability of this website
- Understand how visitors use the site (aggregated, anonymous analytics)
- Send planning updates if you have subscribed (you can unsubscribe at any time)
We do not sell, rent, or share your personal data with third parties for marketing purposes.
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for collecting and using personal data depends on the data concerned:
- Consent — for cookies and newsletter subscriptions
- Legitimate interest — for anonymous analytics to improve our service
- Contract performance — to respond to your inquiries
5. Cookies
We use the following types of cookies:
- Essential cookies: Required for basic website functionality. Cannot be disabled.
- Analytics cookies: Google Analytics cookies to understand site usage (anonymized). You can opt out via our cookie banner or by installing the Google Analytics opt-out browser add-on.
You can control cookies through your browser settings or via the cookie banner on your first visit.
6. Data Retention
Contact form data is retained only as long as necessary to respond to your inquiry, and no longer than 12 months. Analytics data is retained in aggregated, anonymized form for up to 26 months.
7. Your Rights
Under GDPR and applicable data protection laws, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict processing of your data
- Data portability
- Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, contact us at info@serbiaexpo.com. We will respond within 30 days.
8. Third-Party Services
We use the following third-party services that may process data on our behalf:
- Google Analytics — anonymous usage statistics (Google Privacy Policy)
- Superhosting.rs — website hosting and server infrastructure
These services have their own privacy policies and data processing agreements.
9. Data Security
We take reasonable technical and organizational measures to protect your personal data. Our website uses HTTPS encryption. However, no method of transmission over the internet is 100% secure.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.
11. Contact
For any privacy-related questions or requests, contact us at: info@serbiaexpo.com